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Patented Products

Four Patent-pending technologies

White Cruz Ceramics (Orient Bell) has been at the forefront of technological innovations. We, at White Cruz, capitalize on existing resources to innovate products that are unique in appeal, aesthetics, and application. White Cruz has four patent Pending technologies to its name.

Forever Tiles

Wear and tear, scratches and heavy footfall are problems that households and commercial spaces face. Moving gas cylinders or having kids draw on the floor causes worry in most homes, or in the case of commercial spaces, constant movement of furniture or heavy objects. Our Scratch-free tiles are made just for these situations; it’s no wonder that they are called Forever Tiles. Made with innovative technology, these Semi-vitreous tiles have a hardness scale (MOHs scale) value of 8, which means that they can only be scratched by something that has a higher MOHs scale rating, such as diamonds. Thus our promise that these tiles will not get scratched, no matter what you do and they will last forever.

Our Forever tiles are suitable for all kinds of floors and are available in different designs –  wooden design, marble pattern, stone look to name a few. The semi vitreous scratch-free tiles come in different colours and in matte finish, with white, grey, brown, blue, and beige being the most popular. The price of these forever tiles starts from Rs. 43 per sq. feet and can go up to Rs. 65 per sq. feet. These tiles are available in two sizes – 600x600mm, 600x1200mm and can be used in the bathroom, living room, kitchen, bedroom, offices and restaurant.

Anti-Viral Tile

This technology in tile kills more than 99.5% of disease-causing bacteria. What is amazing is that these tiles are safer than ceramic cookware which doubly protects your family health.

Anti Static Tiles

The movement of people or objects frequently creates a static charge which can then accumulate on the surface of an object until it finds a way to be released. For instance, liquid flowing past the walls of a canal, walking across a carpet etc. It suddenly discharges as a shock when we touch some object. Mostly, this charge is very low and almost harmless. However, in highly sensitive environments like petrochemical factories, data centres, hospitals, fire-prone areas etc. static charge can be extremely dangerous and fatal. Anti-static tile flooring becomes indispensable for creating a safe space for the workers and visitors.

Anti Static Floor Tiles for Data Centre, Server Rooms, and MRI Rooms

Anti-static means a thing or a process that controls the generation of the static charge. In highly sensitive areas it is extremely important to control static charge from building and also releasing. For this purpose, anti-static tile flooring is very important, especially to avoid any damages or fatal accidents. Anti-static floor tiles are specially designed for use within sensitive environments, to prevent the build-up of static electricity and reduce its expulsion. Anti-static floor tiles prevent or reduce the accumulation of static charge that builds upon a routine basis in any area. It also transfers the static charge through the floor to the ground. Thereby anti-static tiles avoid any mishaps, shocks or accidents and ensure the safety of all workers and visitors.

A special patented range of anti-static conductive tiles takes care of all the potential threats and concerns arising due to the static charge. White Cruz Ceramics high-tech anti-static tiles have a charge collector at all the curves of the tile and the conductive grout that collects the charge and passes it to the ground through conductive wires below the tiles. These anti-static floor tiles have been manufactured with precision to meet the critical requirements of sensitive areas, avoid any misfortunes, and also ensure compliance with industrial safety norms.

Cool Tiles

Cool Tiles have an amazing Solar Reflective Index (SRI) value of 98! They reflect solar heat.